1) Always be prepared to negotiate, butnevernegotiate without being prepared.
2) Never be belligerent, butalwaysbe firm.
3) Always remember that covenants should be openly agreed to butprivatelynegotiated.
"Public tactics tend to harden the opposition. Successful diplomatic or business negotiators resist the temptation to grandstand or make public demandsthat can be interpreted as threats."
4)Neverseek publicity that would destroy the ability to get results.
5) Never give up unilaterally what could be used as a bargaining chip. Make your adversaries givesomethingfor everything they get.
6) Never let your adversary underestimate what you would do in response to a challenge.Nevertell Him what you wouldnotdo.
7) Always leave your adversary a face-saving line of retreat.
8) Always carefully distinguish between friends who providesomehuman rights and enemies who denyallhuman rights.
9) Always do at least a much for our friends as our adversaries do for our enemies.
10) Never lose faith. In just cause faith can move mountains. Faith without strength isfutile; but strength without faith issterile.
11) "Sometimes leaders are hesitant about executing strong and controversial measures in the belief that a less than full-hearted operation mutes criticism. When you once decide, go withallyour might."
12) "When saying'always'and'never,'always keep a mental reservation; never foreclose the unique exception; always leave room for maneuver. A president always has yet to be prepared for what he thought he would never do."